Problem

Kamana has underperformed expectations since it was acquired by Triage in 2021, falling short of driving meaningful revenue, innovating on a legacy product experience, or capturing market share from peer agencies.

Supporting Data

Implementation wasn't splashy; it was a series of intentional moves. Project Management Enhancements, an expanded team through a rigorous hiring process and thoughtful Onboarding, and refined Performance Management resources marked the first steps. Larger initiatives, including a new Design System and future state Vision Work, followed suit, laying the groundwork for a more cohesive and scalable Kamana.

Supporting Data

The impact was tangible. Tactical delivery and quality improved with the addition of a seasoned Sr. Product Designer and standardized processes. Our design charter expanded to encompass strategic initiatives. Trust in our cross-functional collaboration grew as we improved expectations and collaboration. Consistency became a hallmark, bridging the gap between design mockups and production features through refined processes.

Stakeholders, once skeptical, now appreciated our deliberate communication around upcoming features. To keep everyone in the loop, I presented a Design State of the Union deck, a snapshot of our progress, future plans, and an open invitation for feedback.

Kamana's design transformation has been at times challenging, and is still ongoing, but has proven a key effort toward a more efficient and purposeful design practice.